I love doing reporting. Well I don’t actually love doing reporting, but I love what it can do for an Analytics team. If executed well, reporting can be the gateway
…Tag: Analytics
The fastest way to doom an Analytics team (and any hope of building a data-driven organization) is to present data and analyses that are often flawed or inconsistent. When people
…Attribution is a tough challenge that is top of mind for every Marketing and Analytics leader. While marketing strategies and technologies may have evolved, the most important question has not
…People often ask for advice about building out an analytics organization – How to structure the team? What skills to hire for? Do we need engineers? What about data scientists?
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