Your data team has to produce solid data. The pipelines have to run, the logic in your transformations has to be sound, and the report has to show accurate revenue. Those fundamentals are hard to argue with. But if that’s all you’re doing, your team is probably bored and your organization definitely isn’t getting as much value as it could out of its data.
Open-ended creative work is a huge part of the appeal of working in this field –
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