Author: Caitlin Moorman

Caitlin Moorman

Caitlin is VP of Data at Trove Recommerce, where she helps brands create circular retail models at scale – buying back and reselling their products to extend their useful life. She previously led data teams in crowdfunding and self-publishing. When she’s not optimizing single-item pricing or operations, she’s usually drinking a cup of tea and watching her chickens peck around the back yard.

User Research for Your Data Team, Part 1

In Culture, Roles & ResponsibilitiesTags Data Culture, self service, Tools, user researchMay 4, 2021

Caitlin Moorman

Your team invested a lot of effort into building self-service data tools, but your stakeholders aren’t using it as much as you hoped, or in the ways that you hoped. User research best practices can help you understand your users’ pain points, encourage usage of your data projects, and build strong relationships with your stakeholders.

Treat your data products like software products

Every data team has a range of products and features. Dashboards, reports, forecasting tools, self-service data platforms, and

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Two hands putting ballots or surveys into green ballot box

Data Team Surveys – Learn What Your Stakeholders REALLY Want

In ManagementTags Data Culture, Management, Process, RoadmapJanuary 11, 2021

Caitlin Moorman

Getting regular feedback from your organization can help the data team to prioritize the work that will have the biggest impact on your stakeholders. However, it’s hard to turn ad-hoc

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Map with a relatively straight line from the starting point to the goal point

Linear and Circular Projects in Data, Part 2

In Management, Roles & ResponsibilitiesTags Agile, Communication, Management, Project Management, StakeholdersAugust 17, 2020

Caitlin Moorman

In our last post, we talked about the differences between linear and circular projects. The distinction is valuable because it can help data teams manage expectations and build processes

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Map with lots of confusing, circuitous paths from the starting point to the goal.

Linear and Circular Projects in Data, Part 1

In Management, Roles & ResponsibilitiesTags Agile, Communication, Management, Project Management, StakeholdersAugust 10, 2020

Caitlin Moorman

The nuances of data projects add an extra layer of challenge to project planning and agile project management approaches. Even the most efficient data team must manage the inherent moving-target

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A scale holding technical equipment like a calculator and a magnifying glass on one side and with art supplies on the other.

Proficiency v. Creativity

In ManagementTags Creativity, Management, Orgs, TeamJune 3, 2020

Caitlin Moorman

Your data team has to produce solid data. The pipelines have to run, the logic in your transformations has to be sound, and the report has to show accurate revenue.

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A man is using a ladder to climb up a cliff.

How to Use Your Career Ladder

In Roles & ResponsibilitiesTags Analytics, Management, Org, TeamsJanuary 20, 2020

Caitlin Moorman

Providing clarity and structure around expectations empowers your team members to decide what skills and competencies to focus on improving. However, writing the career ladder is only the beginning of

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How to Create a Career Ladder

In Roles & ResponsibilitiesTags Analytics, Management, Org, TeamsJanuary 13, 2020

Caitlin Moorman

After last week, I hope you’re on board that a career ladder is important, so let’s jump right into creating one that works for your team. This post will walk

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A man hanging on to the side of a cliff looking panicked.

Why You Need A Career Ladder

In Roles & ResponsibilitiesTags Analytics, Management, Org, TeamJanuary 6, 2020

Caitlin Moorman

Happy New Year! In the blank slate of January, many of us are thinking about what’s next. Maybe you need a road map for the projects your team will tackle this

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A woman holding a glue gun with lots of charts and graphs in the background stuck to the wall. The glue is everywhere.

Glue Work

In CultureTags Analytics, Management, Org, TeamOctober 15, 2019

Caitlin Moorman

If you’re lucky, you know what it will take to get your next promotion. Maybe you need to work on communicating your analyses at the C-level instead of primarily to

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