For the last year or so I’ve been working on building a software application to help marketers allocate their marketing spend. This software is statistics and data-science powered and my partner and I have spent more hours than I’d like to admit struggling to squash bugs, achieve model convergence, and generally answer the question “why on earth could that be happening?”
In this post I’ll discuss the history of the lab book and how it’s used generally before discussing how to use
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