In part 2 of this series, we learned that every new initiative a team undertakes should be accompanied by an expectation on how the initiative will perform. For example, a Sales team may expect that a new data source will increase the number of new partnerships by 10%. This expectation should be memorialized ahead of time to see how the team fared against their target.
Today, we go deeper on two related KPI concepts: Targets and Forecasts. These concepts
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