For the last year or so I’ve been working on building a software application to help marketers allocate their marketing spend. This software is statistics and data-science powered and my
…Blog Posts
If you’re lucky, you know what it will take to get your next promotion. Maybe you need to work on communicating your analyses at the C-level instead of primarily to
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While efforts to build a data dictionary are often undertaken out of a zeal for documentation that we would normally applaud, in practice data dictionaries and data catalogs end up
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Key Performance Indicators (KPIs) are management tools for monitoring and improving business processes. KPIs are helpful in understanding if you’re hitting your business objectives, improving over time, and helping to
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Hi Everyone!
It is hard to believe that Locally Optimistic started a year ago today. In the last year we evolved from a blog (29 posts!) to a thriving slack
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A Culture of Partnership
During my time leading an analytics and data science team, I spent a lot of time thinking about how an ideal analytics team should
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The landscape of the data and analytics world is shifting rapidly. In many companies, the roles and responsibilities of data engineers, analysts, and data scientists are changing. This change has
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As the new year rolls around, many Data leaders are thinking about (or have already created) 2019 road maps for their team and function. Since Data often works cross functionally
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The notion of an A/B test is premised on the fundamentally flawed assumption that there exists one version of some treatment that is better on average for all users. Analytics
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